Who is the Foundation Workshop For?
Getting your product and services to market can feel overwhelming for Business Development and Channel Leaders. Trying to understand Microsoft speak, pivoting to changes in market conditions, aligning messaging to be relevant, mapping out trusted sponsors, developing lead generation, and navigating the partner landscape can all be a challenge often resulting in start-stop cycles hurting your brand credibility while impacting the most efficient path to market.
Microsoft Partner Foundations by PartnerIQ is the entry point to defining your strategy in a way that connects your business capability to the Microsoft Alliance in a framework proven to gain results for both channel and alliance programs.
PartnerIQ Life Cycle Framework™
Partner Life Cycle
What's At Risk
Your brand, reputation, and time to market all depend on getting 5 out of 5 on your partner score card. Getting your brand, value, pitch, content, and viability all require tight alignment when building the partner story. Missteps here often result in low uptake, low conversion, failure to launch, or simply not garnering the leads and attention you deserve.
Experience matters, The Partner IQ understands and values brand credibility making a first-time right approach essential to success. We know your brand credibility is most volatile at the early stage of establishing market trust with Hyperscalers like Microsoft which require a tailored approach.
Earning the right to a great impression comes as the result of addressing partner measures as a score card. A misstep at this stage can result in lost opportunity and cost to restore both trust and credibility.