Who needs Fractional Alliance Management?
For partners who have followed Microsoft guidance for investments like Co-sell, Solution Certification or Marketplace, but not certain why leads are not being produced. The PartnerIQ provides on-demand coaching and professional services to integrate your business strategy into outcomes leveraging core components of the 9 KPIs.
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Some partners may have already made their investment to achieve things like Marketplace, Transactable Status, or Co-sell. Some may need a strategy or plan, while some partners may have decided to reset their alliance program altogether. Maybe partners can no longer justify the expense of a full team to support the alliance effort. We see several reasons which contribute to the difficulty of managing an alliance.
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We also recognize the pressure for outcomes from investments in an alliance and what happens when they don't yield the expected leads or results. We frequently hear partners ask, “where are the leads?”. Fractional Alliance Management is the answer giving you access to make our team members an extension of your organization. We can help accelerate trust through our network and relations when formal programs are not enough - you need a Microsoft insider.
PartnerIQ Life Cycle Frameworkâ„¢
Partner Life Cycle
Fractional Assistance
Converting from academics to real actions and outcomes is difficult. The PartnerIQ unlocks alliance capacity on a fractional basis giving you access to Alliance Managers as an on-demand service to deliver KPIs, manage relations, set up first calls, speak the Microsoft language, or offer guidance for questions giving our capability to you as an as an extension of your team.
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The PartnerIQ works with your team to understand the actions desired, impacts to be measured, and ultimately how to access leads as an investment in the various Microsoft programs or a customized approach.