The Partner Journey
The Evolution of A Microsoft Partner
From Learning to Leads
The PartnerIQ empowers organizations to establish a foundation for success by crafting a business strategy that seamlessly aligns with the objectives of both Microsoft and their partners. We provide comprehensive support at every stage of the journey, from program definition to daily alliance management, all orchestrated through our proven The PartnerIQ Life Cycle Framework™.
Partner Life Cycle
Our Services
Getting Started
Building a blueprint for success
Getting your product and services to market can feel overwhelming when starting your alliance program. Trying to translate Microsoft specific language, pivoting to changes in market conditions, aligning messaging to be relevant, mapping out trusted sponsors, developing lead generation, and navigating the partner landscape can all be a challenge often resulting in start-stop cycles hurting your brand credibility while impacting the most efficient path to market.
Microsoft Partner Foundations™ by The PartnerIQ is the entry point to defining your strategy in a way that connects your business capability to the Microsoft Alliance using our PartnerIQ Life Cycle Framework™, proven to gain results for both channel and alliance programs.
9
KPIs
Elevate Your Partner Status
Activating The Hero Scorecard
Knowing how you will be measured and the KPIs required to drive real impact are critical for you Microsoft Alliance. The PartnerIQ 9 KPIs™ is designed for partners who need to, or have started their Microsoft Journey and may be frustrated by the various program acronyms, understanding of how the programs tie into each other and how the larger KPI story fits into the “Hero’s Score Card.”
For Partners familiar with Microsoft as an alliance, but unsure how to achieve the various program certifications, navigation of the programs, gaining nomination or sponsorship, and how to meet success criteria. The PartnerIQ helps you define, navigate and gain access to the 9 KPIs that matter most to getting your product and services positioned properly by developing the necessary tactical actions that unlock one or all the 9 programs. The 9 KPIs™ framework is designed to elevate your partner status and score card.
Elevate Your Partner Status
Activating The Hero Scorecard
For partners who have followed Microsoft's guidance and implemented programs such as Co-sell, Solution Certification, or Marketplace may find themselves unsure why their efforts are not resulting in leads. The PartnerIQ offers on-demand coaching and professional services aimed at integrating your business strategy with tactical outcomes based on the core components of the 9 KPIs™.
We identify several factors contributing to the complexity of alliance management. Moreover, we understand the pressure partners face to deliver outcomes from their alliance investments and the frustration when anticipated leads or results fail to materialize. We frequently hear partners inquire, "Where are the leads?" Fractional Alliance Management serves as the solution to these challenges.
Establish Trust & Brand
Brining Your Voice to Market
For partners who need to bring value and visibility to the marketplace. The PartnerIQ helps establish trust and credibility by helping to frame your marketing in the most impactful way possible. We start all marketing and analyst activities with the approach of developing value for the intended audience.
Our analyst program reaches into our content development to create channel white papers and market guidance for leaders looking to pivot their business. Our marketing helps consume content and convert that to industry events such as sales kickoffs, channel education, customer events, and other capabilities. All designed to help you bring your voice to market in a meaningful way while accelerating trust and brand visibility.